We’re finally talking about how you can prepare an editorial calendar for your Facebook Page. Wait, is an editorial calendar really important? Yes. It is important if you want to keep your Facebook updates organised, brand messages coherent, and social efforts recorded. Without a schedule, you’ll likely become a lost sheep, not knowing what you’ve

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What’s special about Social Sundays (#SocialSunday) at SMMInsights? We specially curated these articles over the past week and only pick the articles that are in line with our marketing philosophy and the interests of our readers. We only share useful content; they come in forms like checklists, guides and handy tips, which you can put

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Last week we published a very useful article for helping brands kickstart their Facebook Marketing. We loved your response and we’re going to keep the useful articles going. “Setting up your Facebook Page” sounds mundane. I’m not denying that. But it’s more important than you probably think it is. Facebook regularly iterates on its brand offerings and

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As the staggering number of social media users continues to rise every year, many brands are incorporating social media marketing as a part of their corporate communications. While using social media marketing as an added way to communicate has obvious benefits, it is missing the point. Social media is not so much about communication as connection.

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