Archives for September 2013

Engaging the audience on social media

September 28, 2013 by ShawnTayKR Leave a Comment

Ever wondered how some brands could be so successful on social media? What do they have in common? What is their secret in engaging the audience on social media? Before I share with you some tried and tested methods used by these brands, let’s explore the rationale behind it.

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How to consistently create original content on social media that your audience love

September 14, 2013 by ShawnTayKR Leave a Comment

In my previous blog series on building connections on social media, I shared the importance of having a brand voice on social media and how your brand can find its own authentic one. Today let’s talk about how to consistently create original content on social media that connects well with the audience. This is the

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Social Sunday: Are you ready to learn how to launch word-of-mouth campaigns without spending any money?

September 8, 2013 by Jason How Leave a Comment

In general, word-of-mouth campaigns create an incentive to motivate your fans to do something. What are the important elements of all word-of-mouth campaigns? Incentive (Emotional) Motivation Call to Action In the examples below, you might find that not all 3 elements are present all the time. Nevertheless, as a guideline for you to create a

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