Archives for October 2015

5 Variables you need to Split Test to get better results

October 27, 2015 by Carissa Coles 2 Comments

Whether you’re a beginner or you need more ideas to split test, you can get started by reading this article. Carissa will share with you 5 of her personal tips on split testing.

Useful resources

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[Experiment] Which Campaign Objectives should you use to Generate Leads?

October 23, 2015 by Carissa Coles 1 Comment

What campaign objectives do you use to generate leads? In this post, Carissa shares one of her recent experiments for an Aviation company.

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How to Install Facebook Pixels using Google Tag Manager

October 9, 2015 by Carissa Coles 9 Comments

Are you familiar with Facebook Conversion Pixels and Google Tag Manager? Do you know what is the best way to install these Conversion Pixels on your website?

In this post, Carissa will share with you a step-by-step guide to install the upgraded Facebook Custom Audience Pixels using Google