Last friday night’s Singapore Social Concert featured 3 artistes - the refreshing Blush, cute Carly Rate and phenomenal Psy. Each artiste’s appearance met with different levels of enthusiastic response. Each did several different things to captivate the audience. Each method worked to varying degrees. Surely by now, you would have heard of Gangnam Style. Imagine

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 Image courtesy of David Castillo Dominici Difficulties in measuring traditional ROI pose a dilemma for businesses to invest in social media. CEOs want to see social media ROI on bottom lines before they are prepared to take social media seriously. Unsurprisingly, some CEOs still think social media is nonsense. On the other hand, recent developments in

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