Recently I had some problems connecting to my hotmail account. Out of frustration, I tweeted about it and was pleasantly surprised to receive a tweet back from @MicrosoftHelp. As their customer, it is nice to know that they are actually working to do something about it. But by directly replying to my complaint on Twitter,

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 One common trick that marketers use in capturing their audience’s attention is to jump onto a timely issue. The Li Ka Shing Library, already one of my favourite Facebook marketing case studies, exemplifies how to make use of a timely issue in Singapore’s context.

1. Collegify A pretty neat update to chase away Monday Blues and get their fans to “dream”. Collegify is a college consultancy service catering to students who want to study abroad. Studying abroad can be very terrifying for college students at their young age.  It does well here to reach their fans’ hearts with a

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In my previous article, I shared an effective way to interact with your customers online. Today let’s talk about how to find your authentic brand voice on social media. This is part III of my blog series on building connections on social media. Many brands starting on social media are often clueless on what to do

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For the last 2 weeks, we published our first 2 instalments of Social Sundays, curating the most useful social media marketing articles. We asked for your comments and feedback, and we heard you. So this week, we’re going to spice things up a little and share the most engaging updates of the week which won

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