All articles by Jason HJH.
Facebook Ads: How to prioritise ad targeting with a limited budget
Prioritise ad targeting: If you haven’t achieved the right results with Facebook Ads - try this.
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Facebook Ads: How to set a budget for each ad set
Not sure how much money you should set for Facebook ads? Here is how you should go about setting a budget for each ad set.
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Facebook Ads: The real guide to Ad Campaign Structure
This guide will help you save time on ad optimisation and achieve even better results.
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How to schedule Facebook Ads and why I do it
Would you like to schedule Facebook Ads to run for specific times during the day? Here’s how and why you want to do it.
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How would you spend your first $200 on social media? Here’s how I would do it.
How would you spend your first $200 on social media? Here’s how I would do it.
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Facebook Engagement is the new Reach
In this post, I explore the idea of using Facebook Engagement as a measure of awareness and share with you how I report awareness objectives to my clients.
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Do you always think that your client’s idea is bad? Think again.
Here’s why you should probably listen to your client (at first).
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Seeing poor ad results? Your Facebook Ad Report can help.
This is how Facebook Ad Reports can improve your Ad Results.
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Running Facebook Ads? Here’s your next move.
Typical marketers rush to stop Ads that are spending more than their budgeted cost per desired action. But they got it completely wrong. Find out why.
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Stop thrashing these simple metrics
Here’s how you can use these three metrics to paint you a fairer picture of how your content is performing.
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Facebook Audience Insights: A Tour in Advance Part 2
See what else Facebook’s latest feature, Audience Insights, has in store for you!
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Facebook Audience Insights: A Tour in Advance Part 1
Peek into Facebook Audience Insights and see which data are important for your business!
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Why you fail to persuade your clients to take your suggestions
This is why you fail to persuade your client to take your suggestion (and how you can fix it.)
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Facebook Ad Sets: Are you using them correctly?
This is how you make use of Ad Sets - the correct way.
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Facebook Marketing Consultants: Give your clients a peace of mind
If you’re wondering why your bosses and clients don’t want to give you control over their Facebook Page, this post is for you.
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Facebook Ads: How spending S$7.04 revived my Page & Email Signups
In this post, I will share with you how I revived my Facebook Page Activity and Email Signup Rates by just spending S$7.04 on Facebook Ads.
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This might be geeky, but it will change the way you think about evaluating your content strategy
You work at agencies and businesses and you know that ultimately, only the campaign KPIs matter. I get it.
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3 Things from the F8 Conference
After 2 years’ hiatus, F8 conference has returned. I cannot hide my excitement over some of the upcoming updates announced here. Without further ado, let’s get on to it!
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These Facebook News in April 2014 will affect you!
It’s nearing the end of another month, how time flies! This time, instead of aggregating all the major and minor updates from Facebook, I’ve picked out a select few which will affect you. We’ll start with 5 new potential ad targeting capabilities which will be very powerful.
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Beatrix Review Update: A content creation tool repositioned
I wrote about Beatrix twice this year. The first was a review of the tool, and the second was a comparison with Swayy, a close competitor (in my opinion). For those of you who don’t know what it is, Beatrix is a 3rd-party social media application that helps you create content. “Creating content” is the
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You will get lots of fan engagement if you use these selfie tips
When I wrote about selfies last week, the general reaction was, “not again!” Are we becoming tired of this global trend? I think so. But are we nearing the end of it? Not yet. In fact, there is still an opportunity for a home run if you do it right!
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Posting more often: Is that really the best way to get around lower organic reach?
The message from Facebook is clear: Pay to Play. However, not all businesses have taken this message well. Some have left Facebook while others have tried creative methods to work around the lower organic reach. Yes, average organic reach of a post has fallen. But the keyword here is average, which means that there will be
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Are you riding on the Selfies Trend yet? You’re losing out!
A quick tip here. Last week, while scrolling through the news on Pulse, I chanced upon an interesting post from Shortstack that got me thinking. Here’s the catch: if your engagement or content strategy includes getting your fans to create and submit user-generated content, then this tactic can come in handy.
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These 5 Simple Things Define The Ultimate Facebook Page Manager
Meet Jase. He’s a Facebook Page Manager. If your brand’s social media marketing strategy only requires Facebook, he could very well be your Social Media Marketing Strategist. (Caveat: I rarely use this title today because it is defamed due to the proliferation of self-proclaimed social media “gurus”.) He is not defined by how much he
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8 Key Pieces of Facebook news you missed in March 2014 (I wouldn’t miss no. 8 if I were you!)
March flew by in a blink of an eye! Thankfully there wasn’t much blockbuster news that got marketers so riled up in January and February. But there’s still 8 pieces of news that you should pay attention to, especially no. 8!
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3 Advice I Have for Datafield’s Facebook Page (and a new trend I’m seeing for link posts!)
It’s been 2 weeks since I wrote! I have been ridiculously busy with work and I really hope to get back to writing regularly soon (next week!) I owe this Facebook Page review to Antoine Deroche for a long time. He’s kindly volunteered to have his page (Datafield) reviewed so that we can share and
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Facebook has killed this kind of organic reach
This is just a short update to confirm what I’ve suspected for months.
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7 things I’d do differently if I am Les Huston Designs (Watch out for #3!)
I wanted to mix up the blog updates a little, so you can expect to see a greater variety of useful content. This week, a new friend of mine, Leslie Belcher, asked for my help with her Facebook Page, Les Huston Designs. Her main problems were visible. She had a sizeable number of fans despite
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All good content pass these 3 tests
Log into Facebook and Twitter. Do your daily 3 minutes routine. Now, ask yourself:
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Word of Mouth Marketing: How to identify your influencers and engaged fans
One of the key strategies marketers use to increase the effectiveness of their campaigns is to build profitable relationships with influencers and fans. These influencers and fans play key roles in generating word-of-mouth buzz about a brand. And one of the greatest benefits of social media is to enable marketers to identify, reach out to, and
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Warning: Facebook Contests could kill your Page! Here’s how to prevent that.
Sorry that I haven’t updated for a week! This week has been a wild ride. Anyway, I have a good idea of what to write for the next 4 posts - I assure you that they’re going to be actionable and useful (as they should always be!). Last week, I read a couple of good
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3 ways you’re ruining your Facebook Page
Did you think that buying fake likes on Facebook are the worst of all evils? There’s more to that.
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These 2 Facebook Myths could Ruin your Business
Thankfully, after sharing about the worst advice on Facebook Marketing in January, a lot of those negative buzz have gone away. But there remains a few black sheep among all of us - that also includes our inner black sheep, the desire to cheat the system just so that we can get quick and dirty
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These 10 Key Pieces of Facebook News in February 2014 will Affect You!
February is about to come to an end, yet Facebook shows no signs of slowing down its updates. Last month, I shared 7 key pieces of Facebook news. This month, they added at least 10 more important updates! Let’s get to them.
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Facebook Ads: 3 Common Mistakes You’re Making with Website Custom Audience
Facebook rolled out Website Custom Audience (WCA) last month and gave website owners the unprecedented power to reach their visitors on Facebook. I think that his is one of the most powerful ad tools, so I set up mine recently. But in the process, I noticed 3 easy mistakes that any one who is unfamiliar with
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STEPS: The secret behind viral Facebook Posts
Content that consistently goes viral is more than just a catchy title. Don’t get sucked in by Upworthy.
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Oreo does it again!
…this time along fellow Mondelez-owned brand Cadbury. The last time, Oreo made the headlines when it played tic-tac-toe with Kit Kat for Twitter fan’s affection. If you followed my blog for some time, you would know that I’m a huge fan of Oreo. But how do you create viral and outstanding content like them on
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Swayy VS Beatrix: Which is the best free social media assistant?
After I shared about Beatrix (an advanced social media assistant) last month, I was introduced to Swayy. A few of my readers named Swayy as an alternative to Beatrix, so I had to take a good look at this tool. In short, I found that Swayy, while bearing some of the similar features as Beatrix, is
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How do you know which Keywords to Monitor and how to Exploit Graph Search to your Advantage?
Last week, I shared how I did social media monitoring for my clients. Nearly half of the people who liked it also shared it! Clearly, the online web lacks enough guides on social media monitoring, although most social media gurus always say to do it. This week, I’m going to follow-up by helping you to
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Finally: An actionable guide to social media (Facebook) monitoring
I’ve been working on a comprehensive social media strategy framework for some time. I refine it as I work with more and more clients to make it more robust. While doing so, I realised there’s a lack of information on social media monitoring and I had to experiment relentlessly to improve my first strategy. Today, I’m
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7 Key Pieces of Facebook News in January 2014
It’s been a hectic January for Facebook marketers! Following the huge announcement last December about reduced Reach, Facebook announced the seeming demise of Page text posts earlier last week. Behind all the buzz, we’ve put together 7 key Facebook news this month, many of which hit the headlines and could turn out to be BIG
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Enough: 5 Worst Pieces of Advice I heard in January about Facebook, and many people listen to them!
I wrote last week that I was going to share a comprehensive tutorial on using Graph Search to conduct a thorough research of your fans and target audience. But I shelved it because I read many pieces of appalling Facebook advice from self-proclaimed experts and I thought that I need to do my part as a
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To see your list of Facebook fans…
Try any of these 3 methods:
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1 more thing to do on Facebook everyday: Amplify your brand personality
So you’re probably familiar with all the things you should be doing on Facebook. In short, they can be summarised as: Creating great relevant content Monitoring other relevant Facebook Pages, including competitors and aspirational brands Engaging with your community You can read more about the CME framework here. Recently, I’ve grown to like the idea of
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Don’t be misled: Facebook Top Suggestions CANNOT be promoted by Ads (yet)
And you shouldn’t even if you could. Here’s why.
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Can you effectively market on Facebook without a Blog?
Recently, Jon Loomer, a Facebook marketing coach, asked a question and one of the responses piqued my interest. The question is as titled, “Can you effectively market on Facebook without a blog?”
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Social Media Assistant: How to get all the Dirty Work Done for a Small Fee
As a marketing consultant, I hardly have enough time to write enough quality blog posts and engage with people online. I spend most of my time on offline work - closing deals, strategising my business and my client’s social media approach, preparing content, etc. I’m sure majority of small businesses face the same problem too.
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How a Nonprofit achieved 6.35x average Facebook engagement using this Content Framework
If you’re tired of creating the same kind of Facebook posts every week, it’s time you try this Facebook Content Framework to help you create good content on a regular basis.
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If you haven’t activated Facebook Graph Search
…try this: Click on “Account Settings” on the top right corner of your screen Change your Language to English (US) And you should see that Facebook Graph Search is activated. (Via the change in the search bar) Do come back often to check out our Facebook tips!
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This is how you calculate Facebook fan reach, and most marketers get it wrong
Reach? Haven’t we been discussing this metric for the whole December? Headlines everywhere report Facebook’s admission of a lower organic reach, multiple reports ascertaining this decline, and a furore from businesses over seemingly “wasted” efforts in building (buying) a fan base. But before we jump into the argument, let’s clarify 2 things: The Facebook organic
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