All articles by ShawnTayKR

 

How to consistently create original content on social media that your audience love

In my previous blog series on building connections on social media, I shared the importance of having a brand voice on social media and how your brand can find its own authentic one. Today let’s talk about how to consistently create original content on social media that connects well with the audience. This is the
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3 Golden Rules for Responding to Negative Feedback on Social Media

Recently I had some problems connecting to my hotmail account. Out of frustration, I tweeted about it and was pleasantly surprised to receive a tweet back from @MicrosoftHelp. As their customer, it is nice to know that they are actually working to do something about it. But by directly replying to my complaint on Twitter,
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Finding your authentic brand voice on social media

In my previous article, I shared an effective way to interact with your customers online. Today let’s talk about how to find your authentic brand voice on social media. This is part III of my blog series on building connections on social media. Many brands starting on social media are often clueless on what to do
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Sure-proof way to interact with your consumers online

Clueless how to interact with your consumers online? Here’s a tried and tested method to help you get started! This is part II of my blog series on “Building Connections on Social Media.” In my last post, I talked about how brands are under-utilising social media by not building true connections with their consumers online.
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How Brands are Under-utilising Social Media Connections

As the staggering number of social media users continues to rise every year, many brands are incorporating social media marketing as a part of their corporate communications. While using social media marketing as an added way to communicate has obvious benefits, it is missing the point. Social media is not so much about communication as connection.
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