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As the staggering number of social media users continues to rise every year, many brands are incorporating social media marketing as a part of their corporate communications. While using social media marketing as an added way to communicate has obvious benefits, it is missing the point. Social media is not so much about communication as connection. […]
Last friday night’s Singapore Social Concert featured 3 artistes - the refreshing Blush, cute Carly Rate and phenomenal Psy. Each artiste’s appearance met with different levels of enthusiastic response. Each did several different things to captivate the audience. Each method worked to varying degrees. Surely by now, you would have heard of Gangnam Style. Imagine […]
Image courtesy of David Castillo Dominici Difficulties in measuring traditional ROI pose a dilemma for businesses to invest in social media. CEOs want to see social media ROI on bottom lines before they are prepared to take social media seriously. Unsurprisingly, some CEOs still think social media is nonsense. On the other hand, recent developments in […]
In 2006, a man uploaded a video of Coke eruption to Youtube and it went viral. Within a day, 14000 people had watched and shared the video. It was a simple video that showed a bottle of coke erupting after Mentos were dropped into it.