Fresh insights on Facebook advertising every week.
One of the key strategies marketers use to increase the effectiveness of their campaigns is to build profitable relationships with influencers and fans. These influencers and fans play key roles in generating word-of-mouth buzz about a brand. And one of the greatest benefits of social media is to enable marketers to identify, reach out to, and […]
Last week, I shared how I did social media monitoring for my clients. Nearly half of the people who liked it also shared it! Clearly, the online web lacks enough guides on social media monitoring, although most social media gurus always say to do it. This week, I’m going to follow-up by helping you to […]