Not sure how much money you should set for Facebook ads? Here is how you should go about setting a budget for each ad set.
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Would you like to schedule Facebook Ads to run for specific times during the day? Here’s how and why you want to do it.
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Typical marketers rush to stop Ads that are spending more than their budgeted cost per desired action. But they got it completely wrong. Find out why.
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You work at agencies and businesses and you know that ultimately, only the campaign KPIs matter. I get it.
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Meet Jase. He’s a Facebook Page Manager. If your brand’s social media marketing strategy only requires Facebook, he could very well be your Social Media Marketing Strategist. (Caveat: I rarely use this title today because it is defamed due to the proliferation of self-proclaimed social media “gurus”.) He is not defined by how much he
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