You work at agencies and businesses and you know that ultimately, only the campaign KPIs matter. I get it.
Continue reading...
Reach? Haven’t we been discussing this metric for the whole December? Headlines everywhere report Facebook’s admission of a lower organic reach, multiple reports ascertaining this decline, and a furore from businesses over seemingly “wasted” efforts in building (buying) a fan base. But before we jump into the argument, let’s clarify 2 things: The Facebook organic
Continue reading...
[UPDATE: This tutorial is outdated as of 13th May 2014. Facebook has since updated its Excel spreadsheet. For the latest and more comprehensive tutorial, refer to this link] Last week, I shared a tutorial to help you find out how many Facebook users engaged with your content more than once a week. I loved your
Continue reading...
[UPDATE: This tutorial is outdated as of 13th May 2014. Facebook has since updated its Excel spreadsheet. For the latest and more comprehensive tutorial, refer to this link] Did you know that you can find out how many unique users engaged with your content more than once in the last week using just Facebook Insights
Continue reading...