A couple of days ago, someone from a Facebook Group asked this question:
If I want my ads to display evenly, should I use only one campaign? If so, what is the purpose of Ad Sets?
Did you think that buying fake likes on Facebook are the worst of all evils? There’s more to that.
Thankfully, after sharing about the worst advice on Facebook Marketing in January, a lot of those negative buzz have gone away.
But there remains a few black sheep among all of us - that also includes our inner black sheep, the desire to cheat the system just so that we can get quick and dirty results that make us look better for the time being.
I wrote last week that I was going to share a comprehensive tutorial on using Graph Search to conduct a thorough research of your fans and target audience. But I shelved it because I read many pieces of appalling Facebook advice from self-proclaimed experts and I thought that I need to do my part as a member of this community to correct those horrible mistakes!