Post-buzz: What is the state of Facebook reach and what should you do?

Facebook Reach 2014 Roundup

The buzz about Facebook reach has finally died down. I have put together a succinct summary of what happened and the key opinions.
Continue reading...

Posting more often: Is that really the best way to get around lower organic reach?

This is NOT the solution to increase reach

The message from Facebook is clear: Pay to Play. However, not all businesses have taken this message well. Some have left Facebook while others have tried creative methods to work around the lower organic reach. Yes, average organic reach of a post has fallen. But the keyword here is average, which means that there will be
Continue reading...

This is how you calculate Facebook fan reach, and most marketers get it wrong

Reach? Haven’t we been discussing this metric for the whole December? Headlines everywhere report Facebook’s admission of a lower organic reach, multiple reports ascertaining this decline, and a furore from businesses over seemingly “wasted” efforts in building (buying) a fan base. But before we jump into the argument, let’s clarify 2 things: The Facebook organic
Continue reading...