In this post, I explore the idea of using Facebook Engagement as a measure of awareness and share with you how I report awareness objectives to my clients.
Facebook Engagement is the new Reach, here’s why.
Lower organic reach: Is posting more often the best way to get around it?
Posting more often to get around lower organic reach: this post is all about challenging conventional wisdom, but not without reason.
Facebook has killed this kind of organic reach
This is just a short update to confirm what I’ve suspected for months.
This is how you calculate Facebook fan reach, and most marketers get it wrong
Reach? Haven’t we been discussing this metric for the whole December? Headlines everywhere report Facebook’s admission of a lower organic reach, multiple reports ascertaining this decline, and a furore from businesses over seemingly “wasted” efforts in building (buying) a fan base. But before we jump into the argument, let’s clarify 2 things: The Facebook organic […]