Would you like to schedule Facebook Ads to run for specific times during the day? Here’s how and why you want to do it.
Running Facebook Ads? Here’s your next move.
Typical marketers rush to stop Ads that are spending more than their budgeted cost per desired action. But they got it completely wrong. Find out why.
This might be geeky, but it will change the way you think about evaluating your content strategy
You work at agencies and businesses and you know that ultimately, only the campaign KPIs matter. I get it.
Posting more often: Is that really the best way to get around lower organic reach?
The message from Facebook is clear: Pay to Play. However, not all businesses have taken this message well. Some have left Facebook while others have tried creative methods to work around the lower organic reach. Yes, average organic reach of a post has fallen. But the keyword here is average, which means that there will be […]