In my previous blog series on building connections on social media, I shared the importance of having a brand voice on social media and how your brand can find its own authentic one. Today let’s talk about how to consistently create original content on social media that connects well with the audience. This is the part IV and final post of the blog series.

Brands are often clueless on how to consistently create original content on social media. Most of the time they only talk about themselves, which gets really boring. Recently I have been constantly keeping a lookout on Oreo’s Facebook and Twitter posts. I’m amazed by how Oreo can consistently come up with original, creative, and emotional contents that connect well with the audience. While it may take a professional social media team to consistently produce such contents, there are several lessons we can learn from Oreo on how to create original content to engage with the audience. Continue reading…