In this post, I explore the idea of using Facebook Engagement as a measure of awareness and share with you how I report awareness objectives to my clients.
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[UPDATE: This tutorial is outdated as of 13th May 2014. Facebook has since updated its Excel spreadsheet. For the latest and more comprehensive tutorial, refer to this link] Last week, I shared a tutorial to help you find out how many Facebook users engaged with your content more than once a week. I loved your
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Image courtesy of David Castillo Dominici Difficulties in measuring traditional ROI pose a dilemma for businesses to invest in social media. CEOs want to see social media ROI on bottom lines before they are prepared to take social media seriously. Unsurprisingly, some CEOs still think social media is nonsense. On the other hand, recent developments in
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